It was only going to be a matter of time before Seoul's tourism bods decided to get a piece of the Gangnam Style action.
Yesterday, the Convention Bureau launched a competition on its Facebook page asking people to watch a video and then say what Gangnam Style means to them.
The clip aims to highlight the place behind the pop craze where Coex, the city's largest convention centre, and numerous big brand hotels are located as well as shopping, night clubs etc.
The Gangnam Style pop sensation has become the most watched YouTube clip of all time nearing a billion views since it's launch in July