TourRadar, an online tours and activities provider, describes its "Meet Others" mobile application as Whats App for the group tours industry.
The service enables users to sign in, via Facebook, TourRadar profile or Google+, and get involved in 'Meets' (conversations) with those on their specific tour.
The mobile app aims to build excitement around forthcoming tours, break the ice and enable fellow travellers to share tips on anything from flight options to what to pack.
It's also handy for people thinking of booking a tour to draw on the wisdom of those who have already signed up.
TourRadar (TLabs here) initially launched the "Meet Others" app on Facebook two years ago and developed similar white-label services for a number of adventure travel companies.
Now with the huge amount of messaging going across mobile devices, the company felt it was time for a branded mobile app.
The app is available to download from iTunes while a version for Android devices and a responsive website are also in the pipeline.
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