MARKETING: Best practice in web design often changes quicker than you can say the words "user experience" - switching from a focus on simplification and ease-of-use to content-heavy and image-led platforms. The latest move is towards emotion (or at least trying to portray it to users). Read the full story on TheNextWeb.
As an interaction designer, how often have you run into projects where you’re asked to ensure a great "user experience", without looking at the cocktail of emotions your design might produce?
"Preventing frustration or any other negative emotion makes it good enough" or "we want to delight our customer" they might say. Well, they’re missing something.
While emotional design isn’t currently in scope of many (corporate) interaction design projects, it should be. Because interaction design is about how it works.
Read the full story on TheNextWeb
NB: Kiss laptop image via Shutterstock.