Whilst bots and other future-tech items get many of the headlines in 2016, there is undoubtedly a war of words out there between the intermediaries and hotels.

The latest salvo (coming the same day as data from Triptease) is in the shape of a whitepaper from Phocuswright and Expedia, looking at where consumers shop online for travel products.

Phocuswright notes that the overall online penetration by region continues to grow on a global basis (although the US is forecast to remain flat at 45%, as it has for the last three years), with Europe tipped to hit 52% during 2016.

Here follows a series of charts from the whitepaper, illustrating some of the results from Phocuswright's major consumer research study.

Search-shop-buy-share online penetration:

Hotel shopping - OTAs vs hotel websites:

Flight shopping - OTAs vs airline websites:

Smartphone shopping by travel segment:

Do OTAs have better prices than supplier websites?

Reasons booked with an OTA?

Hotel bookings - OTAs website/app vs hotel website/app:

Flight bookings - OTAs website/app vs airline website/app:

NB:Full report available here.