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It was only a matter of time before some cynic in the industry decided the travel startup ecosystem was worth parodying.
And what better way than the Downfall-style (from the movie) favoured by countless others.
In this version of the classic bunker scene which counts the last days of the Third Reich, nobody or concept is safe from the cynical eye of its creator, "John Miller" (we know who it is but have been sworn to secrecy).
General Catalyst, Airbnb, ground transportation, social travel, pivots and PhoCusWright's Travel Innovation Summit, all get a mention.
The line about Booking.com is particularly good.