American Airlines in May will begin to charge coach passengers $8 for a pillow and blanket set, according to USA Today.
Citing an Associated Press report, USA Today quotes an airline spokeswoman as saying: "American evaluates all aspects of the business to ensure that economic decisions are prudent and strategic for the long-term success of the company."
It almost sounds like a hoax.
But, apparently JetBlue, which doesn't charge -- yet -- for a first checked bag, began in 2008 selling blanket and pillow sets on flights of at least two hours for $7, the New York Times reported.
The AP reports that US Airways, too, charges $7 for a blanket and pillow, but tosses in ear plugs and eye shades, making it a relative bargain compared to American Airlines' plans.
In its all-out drive for to implement ancillary services and deliver new revenue, is American going too far?
Will other airlines match the move?
Even though travelers may rebel in the belief that they are being fleeced?