Having rich 1:1 engagements with your customer – whether via email, online, mobile, in the call center or even in the cabin – starts with having a deep understanding of the individual traveler.
But getting all of the disparate sources of customer information collected, integrated and continually updated can seem like a momentous task.
Having a single view of your customer forms the foundation for insights and true 1:1 personalization.
During this TLearn session produced by Tnooz and Boxever we’ll discuss:
- Why traditionally it has been difficult to build a comprehensive customer profile in travel
- What are the first steps to collecting information and building a profile
- Key ways technology can help you resolve multiple guest identities and keep your profiles accurate and dynamic
Presenters for this FREE TLearn session are:
- David O'Flanagan, CEO, Boxever
- Ruadhan Barry, senior product manager, Boxever
- Kevin May, editor and moderator, Tnooz
- Gene Quinn, CEO and producer, Tnooz
This TLearn webinar took place on
Tuesday 2 December 2014Recording and slides:
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NB:360 degree view image via Shutterstock.