Cast your minds back a few years to when people went (Lady) gaga over Google's new offices in Zurich, Switzerland - wacky, dripping in technology and colour, and annoying for facility managers across the land.
Annoying because the building, alongside its numerous toys and overall design, set a benchmark for what all modern and funky tech businesses should have if they are to inspire creativity, efficiency and, above all, a bit of fun in the workplace.
Since then, numerous companies have tried to replicate the idea (not to Google's extent, of course) and have opened new offices with cool bits of technology, bright colours, airy work spaces, etc.
The latest comes from none other than Sabre, which opened a new facility in the western suburbs of the UK capital this week, inviting journos (one of Tnooz's reporters went along), customers and even local dignitaries (the mayor, no less) to marvel as its swish new offices.
In the world of corporate comms and marketing, no opening these days is complete with a video or two to accompany the event.
And so we see Sabre being hit by a graffiti artist...
...and employees "flirting" when playing noughts and crosses on connected white-boards (presumably setting a strategy for world domination comes later).
Now, in the world of YouTube and viral marketing, having the words "office flirting and romance" as the title of the clip is likely to attract more than a fair share of folk probably not looking for air and hotel distribution services.
This is perhaps what Sabre's GDS buddy Travelport, located just ten miles down the road in Langley, found in 2012 when it produced a series of so-called FAIL videos of accident-prone travel agents, capturing a decent number of hits on YouTube (55,000 for the first, 35,000 for the second, 28,000 for the third) for what was essentially a marketing wheeze for its SmartPoint platform.
It would be reasonably fair to assume that 115,000-odd people did not suddenly rush out to get hold of the SmartPoint service as a result of seeing travel agents (well, actors) messing about in YouTube clips.
However, viral (or the potential for), lest we forget, is everything in digital communications.
It is unclear whether this is Sabre's motivation, or whether it does indeed just want to show of its swanky new offices in west London.
But, nevertheless, cult graffiti artist Banksie (with millions of hits on YouTube) can probably continue to sleep soundly at night.