Here's an intriguing infographic from TagMan, a marketing technology firm, about social media marketing.
It's rather self-explanatory, and it's based on TagMan's survey that found, among other things, that 160 out of 200 "senior brand marketers" at companies in travel, retail, FMCG and financial sectors lack confidence in measuring accurate return on investment (ROI) across multiple channels.
Not coincidentally, TagMan earlier this year launched what it says is the industry’s first marketing data platform, providing access to real-time data unified by its tags.