Low-cost giant Southwest has secured a massive 25% of traffic to airline websites in the US, double that of its nearest rival.
The carrier reached a 24.68% share of the audience last week ahead of Delta's 12% and two and half times as much as American Airlines.
Most popular travel websites in the US for the week ending June 25 2011:
Agency
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data couresy of Experian Hitwise