Over 20% of all visits to airline websites are going to Southwest, as the low cost carrier continues its dominance of the leading brands in the US.
The airline captures 22.5% market share in the category, almost 10% ahead of nearest rival Delta and 14% in front of American Airlines.
Most popular travel websites in the US for the week ending October 29 2011:
Agency
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data couresy of Experian Hitwise