Social Media

News / Online

Hotel chain turns to social media gaming on Facebook to help fill jobs

By Kevin May | June 17, 2011

Global hotel giant Marriott is hoping the popularity of Facebook-based games such as Farmville will trigger enthusiasm for its own new game, built as a major part of its recruitment strategy. Read More

News / Online

Inside social media at Delta Air Lines -- a behind the scenes look

By Dennis Schaal | June 16, 2011

It's every travel brand's social media worst nightmare: A video goes viral putting the company in a sour light. Read More

News / Online

Taking hotels to the next level with location-based social media

By Viewpoints | June 15, 2011

As social media and smartphones continue to dominate the landscape and people become more addicted to "checking in" and updating their status, the hospitality industry must continue to leverage these... Read More

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Sabre and ReviewPro unite to bring social media monitoring tools to hotels

By Kevin May | June 15, 2011

Landmark deal for Barcelona-based startup ReviewPro after securing a deal with Sabre Hospitality Solutions to provide reputation management services to hotels. Read More

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Survey: Half of travel agents see mobile benefiting cruise passengers

By Dennis Schaal | June 14, 2011

How about a cruise app to notify passengers about cruise events? Read More

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TripAdvisor begins handing out badges to reviewers

By Dennis Schaal | June 14, 2011

TripAdvisor began giving reviewers badges on all of its global websites. Read More

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Sabre debuts social media suite with Facebook bookings for hotels

By Dennis Schaal | June 14, 2011

The Arizona Grand Resort in Phoenix now offers a Facebook booking engine thanks to a new social media suite introduced by Sabre Hospitality Solutions. Read More

News / Online

Quarter of hotels shunning social media

By Kevin May | June 13, 2011

More research flying-in-the-face of apparent modern wisdom showing that at least a quarter of hoteliers are still leaning towards traditional marketing techniques. Read More

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Have Promoted Tweets worked for travel companies?

By Kevin May | June 13, 2011

Plenty of analysis recently about companies using the still slightly mysterious world of Promoted Tweets and Trends on Twitter - but how have travel companies performed? Read More

News / Online

TLabs Showcase - Feedkite

By Dennis Schaal | June 13, 2011

TLabs Showcase on travel startups featuring US-based Facebook-led trip social recommendation engine Feedkite. Read More

News / Online

How airlines use Twitter - May 2011 [infographic]

By Kevin May | June 10, 2011

AirAsia has swung into second place as the global airline on the receiving end of the most messages from Twitter, although is still far behind leader Delta. Read More

News / Online

How to create both a channel and website social media strategy in travel

By Viewpoints | June 10, 2011

We know we NEED to get involved with social media - but a common theme for many in the travel industry is that they are unclear how to do it effectively and comprehensively. Read More

Webinars / Online

Tnooz-Amadeus FREE webinar: 2011 - Where we've been, where we're going

By PhocusWire | June 9, 2011

We are now six months into 2011, a perfect time for a reality check on some of the big conversations taking place in the travel, tourism and hospitality industry. Read More

Delta Air Lines reverses course after US soldiers post video about bag fees

By Dennis Schaal | June 9, 2011

Delta Air Lines increased its free-checked bag allotment from three to four for U.S. military flying on orders after two soldiers returning from Afghanistan posted a video on YouTube a day earlier... Read More

News / Online

How do airlines allocate resources to social media? [INFOGRAPHIC]

By Kevin May | June 8, 2011

There is now plenty of evidence as to how airlines perform in social media but less is known as to how they manage the channel as part of their wider marketing and PR strategy. Read More

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