The Arizona Grand Resort in Phoenix now offers a Facebook booking engine thanks to a new social media suite introduced by Sabre Hospitality Solutions.
The resort, which is among the first adopters of the SocialConversion suite, now offers Facebook specials and a Facebook booking engine and has clocked a 12:1 return on investment since the rollout, Sabre Hospitality says.
Here's an image of the resort's Facebook booking engine.
With the Facebook booking engine, the complete booking process takes place within Facebook so there's no hand-off to the hotel website.
However, Sabre Hospitality says the Facebook booking engines should have the look and of the hotel website.
So here's an image of the Arizona Grand Resort's homepage for comparison purposes.
There are a number of tools within the SocialConversion suite in addition to the Facebook booking engine.
Among them are the ability to publish social-media only offers within Facebook; social media plug-ins for the hotels' websites; tabs and widgets to enable cross-promotion between social media outlets and the hotels' websites; campaign management solutions; and social media sharing capabilities for guests to share information about their stay across an assortment of social media channels simultaneously.
"SocialConversion was designed as a toolkit to complement Sabre Hospitality Solutions' existing social media and reputation management services," Sabre Hospitality says. "These services are offered by an expert team who provide campaign management, network building, online strategy and other support to boost hotels' presence in social media and ultimately drive revenue."