Social Media

Thai Airways tries YouTube to build A380 buzz [VIDEO]

By Kevin May | June 7, 2011

Such is the apparent fascination that the flying public still has with the Airbus A380 that airlines continue to pull out all the stops to promote services ahead of inaugural flights. Read More

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Lily Allen slams Ryanair to 3 million Twitter followers, nothing happens

By Kevin May | June 6, 2011

Low cost carrier and infamous social media-refusenik Ryanair has demonstrated perfectly that it doesn't see any point in worrying about what people say on the likes of Twitter. Read More

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TLabs Showcase - myTab

By Kevin May | June 6, 2011

TLabs Showcase on travel startups featuring US-based travel gift and planning platform myTab. Read More

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Royal Jordanian Airlines and the on-board tweetup, on the ground

By Kevin May | June 3, 2011

Middle East carrier Royal Jordanian is claiming credit for hosting the first official aircraft tweetup in the Middle East, part of a project to raise its social media profile in the region. Read More

American Airlines jabs Orbitz on YouTube

By Dennis Schaal | May 31, 2011

Judging from the latest American Airlines commercial on YouTube, the chances of an American Airlines content agreement with Orbitz Worldwide in the short-term are very slim. Read More

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KLM launches GiggleJiggle promo, all sorts of folk found dancing

By Kevin May | May 31, 2011

Dutch airline KLM clearly has plenty of resources to pour into off-kilter marketing campaigns - this time with an online postcard mailer which places the user in destinations on the network. Read More

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Germany overhauls hotel star rating system, combines pro and user reviews

By Kevin May | May 31, 2011

The star classification system for hotels in Germany is to be radically overhauled and will now include a mixture of expert opinion and consumer reviews. Read More

How a city won social media gold when hitting back at dying claim

By Kevin May | May 30, 2011

A US city is claiming a world record after managing to fill a Lip Dub video with 5,000 people in a bid to hit back at an article which said it is "dying". Read More

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Switzerland Tourism Facebook campaign comes just in time to save your marriage

By Dennis Schaal | May 27, 2011

Considering the havoc that the mobile revolution is creating in marriages and other relationships, Switzerland Tourism's new Facebook campaign comes in the nick of time. Read More

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Travelocity redesign -- should your booking engine be a homepage hero too?

By Dennis Schaal | May 25, 2011

Travelocity tore apart its booking engine as part of a homepage redesign to simplify the booking engine's look and feel and make it stand out as "the hero of the homepage." Read More

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Can travel businesses afford to completely ignore social media?

By Kevin May | May 25, 2011

Social media, new methods of distribution, search and the use of new devices are probably the main issues keeping travel companies awake at night. Read More

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How to follow European ash cloud travel updates on social media

By Kevin May | May 24, 2011

One thing the disruption to European air traffic in 2010 as a result of a volcanic eruption in Iceland taught the travel industry was the power of social media. Read More

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Gtrot grabs funding, comes out of beta

By Kevin May | May 23, 2011

Landmark day for Gtrot with it launching officially to the wider world and unveiling a funding round from Lightbank. Read More

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The rise of social media and customer monitoring in travel

By Kevin May | May 23, 2011

Clarabridge is the latest company trying to capitalise on what appears to be a growing need from travel and tourism companies to understand reviews and feedback by customers. Read More

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Vacation Relation left to die, team promises better with Tripl

By Kevin May | May 20, 2011

Seems to be a period for so-called pivots among some of the travel startups that arrived on the scene in 2010, with Vacation Relation making way for a new site called Tripl. Read More

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