Social Media

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Texting and social media from the skies more popular than a phone call

By Linda Fox | February 26, 2013

Forget gender stereotypes, women would prefer to play games via mobiles than use them to chat during a flight if it was an option Read More

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The Scan - Brands dodge Twitter hijackings, AirAsia and AirWatch get VC love, APIs debut, and more travel tech news

By Sean O'Neil | February 25, 2013

Brands try to avoid Twitter hijackings, AirAsia and AirWatch each receive venture capital investment, Google expands Flight Search, four new travel company APIs debut, Louvre Hotels touts its new upsell... Read More

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Step forward Graph Search into the digital marketing mix for hotels

By Viewpoints | February 23, 2013

There’s a well-known saying in real estate - "location, location, location" - which points to the great importance of, well, location when determining the desirability of a property. Read More

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American Airlines reaps social media gains from its rebranding

By Sean O'Neil | February 22, 2013

The carrier parlayed its recent major news into big gains in social media followership across platforms, including a 48% jump in subscribers on YouTube. Read More

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Air India pilot in hot water over YouTube rant [VIDEO]

By Karthick Prabu | February 21, 2013

In the past few days, a YouTube video made by a person claiming to be an Air India pilot has been surfacing over social media channels. Read More

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Invasion of the privacy snatchers: How social media monitoring impacts consumer relationships [INFOGRAPHIC]

By Nick Vivion | February 20, 2013

Privacy is a hot-button issue these days - consumers are increasingly uncomfortable with the level of access the world has to their information, and those accessing said information are eager to keep... Read More

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Hotels checking in with booking engines on Facebook and mobile - or maybe not

By Kevin May | February 20, 2013

Booking engines within Facebook fan pages for hotels were once considered revolutionary, but it appears to be a growing trend for many property owners. Read More

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Emirates wants to spread a little love through latest campaign [VIDEO]

By Linda Fox | February 18, 2013

Emirates has created a series of 29 videos which the airline hopes people will share and use to connect with each other Read More

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BBC defends suspension of Lonely Planet Thorn Tree as details emerge over original complaint

By Kevin May | February 13, 2013

Lonely Planet and its BBC masters have said the recent suspension of the Thorn Tree forum was carried out in the interests of the community, rather than due to a specific threat of exposure. Read More

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Love is in the air - Mr & Mrs Smith hopes so with Facebook trip hint service

By Kevin May | February 8, 2013

St Valentine's Day is upon us, which means every travel brand on the planet (kind of) is trying to woo lovestruck couples to splash out on a romantic trip of some kind. Read More

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Social media in travel isn’t slowing down – it is evolving, with Twitter more than a social network

By Viewpoints | February 8, 2013

When you take the social out of Twitter, what do you get? A stripped down content management system. Read More

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Comtec takes search down the visual route

By Linda Fox | February 8, 2013

Travel technology company Comtec has developed a visual search interface to help provide inspiration for consumers and tailor holidays more effectively Read More

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A deep dive into data to show how travel brands win or lose when using Facebook

By Viewpoints | February 7, 2013

With numerous brands actively competing for a consumer's business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that... Read More

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Pinterest may be worth $2 billion, but travel brands struggle to keep pace

By Sean O'Neil | February 6, 2013

Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site. Read More

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Unfriended: What would a completely anonymous social network look like?

By Nick Vivion | February 5, 2013

With much of the privacy backlash centering on the usage of user data, there's most definitely a mini-revolt brewing - and the team at Spraffl are stirring the pot. Read More

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