Booking engines within Facebook fan pages for hotels were once considered revolutionary, but it appears to be a growing trend for many property owners.
At least that is what one technology provider reckons, with a survey of 400 hoteliers by TravelClick revealing almost half (48%) have a booking engine on Facebook.
Half of the remaining properties in the survey said they intended on having one put in place during 2013.
Mobile bookings are kicking in, too.
Again, half of those polled in the study said they have an application which allows direct bookings for users on a phone or tablet device.
Despite the growth in social and mobile channels for bookings, a majority (53%) claimed they will see the most growth in bookings over the course of 2013 via their existing desktop channel.
However, the apparent enthusiasm for Facebook-based booking engines in the study flies in the face of the recent DigitalIQ study on hotels by the L2 Think Tank.
Its own investigation into the hotel sector (admittedly, a small sample size of just over 50) found a drop from 54% in 2012 to 34% in 2013 with the number of properties having partial F-Booking facilities.
Site traffic emanating from hotel fan pages has also dropped over the same period from 5% to a lowly 2%, L2 found.
NB:Book keyboard image via Shutterstock.