Social Media

News / Online

Behold, the center of the Googleverse: It's all coming together for Ye Olde Small Business

By Nick Vivion | February 4, 2013

Google has been on a steady march towards complete digital domination, acquiring companies that allow Google to burrow itself into pretty much everything and carving out a lucrative and inescapable... Read More

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Big in the Big Easy: The super tech surrounding the Super Bowl

By Nick Vivion | February 2, 2013

The superlatives are many: the Big Game in the Big Easy is touted as both the greenest and most technological on record. And with over 100,000 fans descended on the Crescent City - a nearly 33% increase... Read More

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Facebook: 9 fresh examples of how travel marketers can unlock success

By Sean O'Neil | January 29, 2013

Tips from Facebook's travel lead in Europe's DACH region and marketers from major travel companies that have seen high conversion rates from social marketing. Read More

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Principles and science of persuasion [VIDEO]

By Kevin May | January 27, 2013

In a world where many are bombarded marketing messages, word-of-mouth and the noise of social media, what compels consumers to still buy a product? Read More

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Could technology-led Gen-Y throw a spanner in the business travel agenda?

By Linda Fox | January 25, 2013

Not much scope for improving the business traveller experience it seems in 2013 as travel managers focus firmly on reducing cost as the priority Read More

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Best day to post on Facebook fan pages - and other helpful tips for travel brands [INFOGRAPHIC]

By Kevin May | January 24, 2013

Is there a magic bullet for how travel brands can make the most of their thousands of fans on Facebook? Probably not - but some data analysis can help point the way. Read More

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Travel industry will benefit when real-time interaction in social media finally kicks in

By Sean O'Neil | January 23, 2013

Graph Search, check-ins, timelines, Twitter, fan pages, reputation management, user reviews, sharing - the list of disciplines and services are endless. Read More

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Facebook: Travel is behind other sectors with social marketing, but some brands have nailed it

By Sean O'Neil | January 23, 2013

When Facebook speaks, many people in the travel industry (often reluctantly) listen. No longer that upstart social thing for young folk - it matters to one billion or so people globally. Read More

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Shifting to mobile: Strong smartphone usage key to Gogobot latest release

By Nick Vivion | January 23, 2013

Gogobot has released an Android version of their heretofore iOS-only app, clearly doubling down on their newly minted mobile-first strategy after seeing rapid adoption among its user base. Read More

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Forget shoutouts - VisitNorway is going for the longest scream with latest campaign [VIDEO]

By Linda Fox | January 23, 2013

What starts as mostly ooohs and ahhhhs builds up to a scream in VisitNorway's latest marketing effort which is in celebration of the birth of artist Edvard Munch 150 years ago Read More

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Local intent and Graph Search on Facebook - joy or not for hotels?

By Viewpoints | January 22, 2013

It seems that Facebook’s new Graph Search could be poised to be a true threat to Google, Yelp and Foursquare. Read More

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Proactively managing online reputation works for hotels - so here is how you do it

By Viewpoints | January 21, 2013

Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care. Read More

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Rough guide to Japanese online travel - opportunities and challenges for international and domestic players

By Viewpoints | January 21, 2013

China often gets the most attention in Asia-Pacific (especially by those looking in from the West) because of its sheers size and the social evolution that has taken place there in recent years. Read More

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Turkish Airlines claims social media goal with Man U tie-up

By Linda Fox | January 18, 2013

Many of you will have seen the cute Turkish Airlines Legends of Board advertisement which has received more than 100 million views since being posted on YouTube in early December Read More