Social Media

meta-phocuswright-22
From Our Partners / Online
Video: Meta on how travel brands can use Facebook, Instagram and WhatsApp
By PhocusWire | December 15, 2022
Meta's director and travel industry manager, Sanjay Bhatia, offers tips for travel brands on how to create relationships with customers through social media. Read More
Energy costs seen as biggest challenge for European hotels
News / Online
Energy costs seen as biggest challenge for European hotels
By Linda Fox | December 9, 2022
The Booking.com European Accommodation Barometer 2022, carried out by Statista, reveals that 80% of hoteliers rate the energy crisis as their biggest concern across all 10 countries in the report. Read More
forbes travel guide jerne partnership content creators
News / Online
Forbes Travel Guide partners with Jerne for influencer marketing
By Kathryn Walson | December 5, 2022
The integrated partnership grants FTG’s 2,000 hotels, restaurants and spas access to Jerne’s technology that facilitates relationships with influencers and creators. Read More
social media panel phocuswright conference 2022
News / Online
Snapchat, Meta share how to use social media to engage travelers
By PhocusWire | December 2, 2022
During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More
tripscout-launch-pc-22
Interview / Startups
Video: @Hotel - Phocuswright Conference Launch innovator
By PhocusWire | November 30, 2022
 @Hotel is a hotel booking platform for Instagram from Tripscout. Read More
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News / Online
5 things to know about U.S. travel shopping and booking behavior
By Phocuswright Research | October 31, 2022
In 2021, the U.S. travel industry finally showed signs of life again, and shoppers turned away from pandemic-era considerations, focusing more on travel style and budget-related concerns.  Read More
wit-singapore-innovation-fraud
News / Technology
Pace of innovation set to pick up in travel, but fraud worries grow
By Alfred Siew - WiT | October 19, 2022
Panelists at WiT Singapore discuss innovation around trip planning while also sharing concerns about fraud in the digital realm. Read More
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News / Online
Five traveler trends shaping the future of accommodations
By Kathryn Walson | September 28, 2022
For 78% of working travelers and 60% of leisure travelers, the “little things” – for example, a property’s scent, its artwork or the restaurant’s music – “always” or “often” impact whether they would... Read More
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Interview / Startups
STARTUP STAGE: Tripshifu connects experienced travelers with those seeking advice
By Kathryn Walson | September 26, 2022
The co-founders realized that people have the best travel experiences when they take recommendations from people in their social circle.  Read More
trovatrip-raises-15-million
News / Startups
Group travel planning startup TrovaTrip lands $15M to expand creator network
By Jill Menze | September 20, 2022
TrovaTrip – one of PhocusWire’s Hot 25 Startups for 2022 – enables creators, such as Instagram influencers, to plan, sell and host group travel experiences with their communities. Read More
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Interview / Startups
STARTUP STAGE: Postcard Travel promotes responsible luxury tourism
By Kathryn Walson | September 19, 2022
Bangalore, India-based Postcard Travel is a global community of storytellers, hoteliers and travel designers who want to make travel a force for good. Read More
Does climate change mean summer holidays are over for good?
News / Online
Does climate change mean summer holidays are over for good?
By Carlos Cendra - Mabrian | September 8, 2022
As warmer weather trends continue, the travel industry needs to rethink its whole approach to summer holidays. Read More
royal-caribbean-starlink-internet-connectivity
News / Technology
Royal Caribbean begins rollout of Starlink internet service
By Linda Fox | September 1, 2022
The broadband internet service from the Elon Musk-founded company is to be installed on all Royal Caribbean International, Celebrity Cruises and Silversea Cruises ships. Read More
Travel brands expand TikTok presence to reach new audiences
News / Online
Travel brands expand TikTok presence to reach new audiences
By Kathryn Walson | July 21, 2022
Travel providers including Booking.com, Kayak and Carnival Cruise Line outline their TikTok strategies. Read More
wndr-creators-travel-booking
From Our Partners / Startups
VIDEO: Travel booking through content creators
By PhocusWire | June 27, 2022
Wndr founder and CEO Mickey Haslavsky shares how the platform is the "digital evolution of a tour guide" - driving revenue to both creators and partners. Read More
The Phocuswright Conference 2026