Social Media

News / Technology

Travel industry sees marketing potential in web3

By Linda Fox | June 9, 2022

Travel marketers are keen to explore technologies such as the metaverse, AI and NFTs. Read More

News / Online

Tripscout raises $14M, launches hotel booking through Instagram

By Mitra Sorrells | June 2, 2022

Tripscout is creating a private hotel booking platform that offers rates the company says are typically 25% to 75% below public hotel booking sites. Read More

News / Online

Snapchat unveils dynamic ads service for travel advertisers

By Linda Fox | June 1, 2022

The social media platform says it will serve the most relevant ads to Snapchatters interested in travel. Read More

Interview / Online

In The Big Chair - Gary Morrison of Hostelworld

By Linda Fox | April 26, 2022

Gary Morrison became CEO of Hostelworld in late 2018, joining from Expedia where he was head of retail. Read More

News / Online

Radisson targets influencers, gamers with new hotel brand

By Mitra Sorrells | April 20, 2022

The first Radisson Inn & Suites are slated to open in the United States this fall, each with a "Creative Content Studio." Read More

News / Online

Social, mobile, cashless - Gen Z travel and payment trends

By Linda Fox | April 5, 2022

Gen Z travelers say they are planning to invest in a big trip in 2022. Read More

Interview / Startups

STARTUP STAGE: Travogram lets travelers book, share and monetize trips

By Mitra Sorrells | February 4, 2022

Travogram provides itineraries and tips from travelers that are linked with booking options. Read More

News / Online

Is TikTok part of travel's recovery toolbox?

By Linda Fox | February 2, 2022

Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More

Opinion / Technology

What TikTok can teach travel brands about content discovery

By Alex Rainey - Pluto | January 27, 2022

Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data. Read More

News / Distribution

VIDEO: How hotel marketing tactics are shifting

By PhocusWire | January 12, 2022

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

News / Online

VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

News / Startups

Social media-powered Luxury Travel Hackers raises $250K via crowdfunding

By Jill Menze | January 6, 2022

Luxury Travel Hackers puts together bookable trips using influencer-produced content. Read More

News / Online

Vrbo social ad spend outstrips Airbnb and Booking

By Linda Fox | January 5, 2022

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More