United Kingdom-based travel technology firm Snowfall is
acquiring software platform Psngr1, with plans to merge the technology with
its own and boost its presence in North America, Snowfall CEO Stefan Cars tells
BTN.
The acquisition, first reported by The Company Dime, is in
the late stages, with an official announcement coming soon, Cars says. Snowfall
has been building up its own online booking product and launched the Junction travel platform in late 2021.
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Cars says his team was “very impressed” with the Psngr1 business travel management tool, which was the People’s Choice winner at
BTN’s Innovate conference in 2021. More recently, Psngr1 had run into a funding
shortfall that led it to notify travel management company partners that
it was pausing activity.
Cars says Snowfall plans to retain most of the Psngr1 team
as the company works to “leverage the joint platforms.”
Psngr1 has been “very good on focusing on [graphical user
interface] and user experience for corporate buyers, and that’s something that
will leapfrog our own development,” Cars says. He also praises its TripBoards
functionality that lets groups collaborate and track costs of itineraries.
Snowfall, meanwhile, will be able to bring more content into
the tool along with its own features focusing on passenger experience, Cars says.
Snowfall has connected directly with several airports, for example, to give
travelers access to fast-track experiences.
“We’ve focused a lot on the travel experience, with
companion features during travel like automatic boarding passes and check-in,”
he says. “We can put that on top of the Psngr1 tool, making the whole
end-to-end experience.”
Cars says it is too early in the process to give a timeline
on integration and decisions about branding are still in the works.
Snowfall already has a global presence with more than 10
global offices, including in the United States. The Psngr1 acquisition “obviously
does deepen our U.S. focus a bit” as it will in Canada, with much of Psngr1’s
team based in Montreal, he says.
*This article originally appeared on Business Travel News.