The trend to give users the chance to make bookings on metasearch engines continues - with Skyscanner confirming it has joined the fray in recent months.
The UK-based travel search engine will now let customers book directly with a range of partners from within the existing website or via its mobile application.
The pilot scheme has been kept under wraps for quite some time, with officials saying the "facilitated booking" facility available in the UK, Ireland, Australia and New Zealand on some tickets since last year.
Currently the ability to complete a transaction and secure tickets for a fare ("The fast and simple way to book", the page claims) is relatively subtle from within search results, featuring just above links out to existing partners.
Once a user clicks through they are directed to a landing for the partner where ticketing and passenger details are collected and a payment can be made.
There are only online travel agency partners featured as part of the testing process at the moment.
Skyscanner says the idea will allow customers to "have a streamlined, reassuring, simplified booking experience across our partners".
The move follows a similar pattern put in place on other metasearch engines, such as Kayak, TripAdvisor and, more recently, Google, although the vast majority of these initiatives are aimed at the hotel sector.
The idea is that metasearch engines are now in a unique and obvious position to handle bookings on behalf of customers within their existing site or application, rather than sending searchers off to a third party website where the user experience can often be inconsistent or problematic.
A Skyscanner official says it cannot confirm if hotels and other products will be included in the initiative, but adds it is "watching this encouraging progress closely".
"We have been testing this for some time and the feedback has been very positive. We are seeing adoption increase rapidly - our data shows that customers have a strong preference for booking through a 'provider via Skyscanner' option."
Certainly the integration of facilitated bookings appears to have struck a chord with Skyscanner's partners.
The company reckons the customers involved in the pilot scheme are seeing "conversions on mobile increase by up to 20X".