Skyscanner is not exactly betting the house on its fledgeling business-to-business division, but there is considerable effort going in to expand its operations.
Chief operating officer Mark Logan says the department, which was created 18 months ago, has grown nine-fold over the same period and so far contributes single-digit million revenues to Skyscanner.
The strategy to formally start providing some of its services to other businesses, Logan claims, is based on an ability to leverage both its existing data and consumer-facing search functionality.
But haven't we heard some of this before?
Metasearch engines licensing out tools and services to third parties. Of course we have.
What is most likely different with Skyscanner's strategy is buried somewhat in the detail.
Logan says the company's Travel Insights product - search data for airports, routes and regions, pricing and user trends - is mostly about being able share the reams of information it has accrued over time to help airports, airlines and other travel providers with market analysis and planning.
It also recently signed a deal with DataArt to accelerate much of its B2B development,
However it is the white label product where Logan says it may find it has more longevity than its counterparts elsewhere in the metasearch sector.
Skyscanner snapped up the deal to power Lonely Planet's flight search over the summer, inevitably from the company which most consider to be its biggest rival: Kayak.
Other third parties (130 in total) using the white label include Rome2Rio, Secret Escapes and the Spanish Tourist Board.
Kayak, interestingly, started scaling back its white label services a few years ago, around the same time it started taking more product content from its GDS partner, Amadeus.
Logan, inevitably, will not talk specifically about its competitors (and their tech providers) along these lines, but he says the white label it has created is easier for third parties to use and manage primarily because Skyscanner has "complete control over its platform".
In other words, it doesn't rely on third party content providers (it mostly has direct links into airlines and online travel agencies) to power its own system, which in turn is then used by other third parties.
Metasearch, ironically given how the concept was in part conceived originally as a simple funnel to hand users to suppliers, is actually more complicated and, whether it is instant booking or data management, is increasingly wrapped up in how to control it.