Hotels that use SiteMinder can now qualify to trade their
unsold rooms with other hotels via HotelSwaps, a room exchange program for
independently owned and operated boutique and luxury properties.
Founded in 2014, HotelSwaps says it currently has 450 hotel
members in 65 countries.
Those members trade their unsold rooms using HotelCoins,
HotelSwaps’ proprietary reservation system and digital currency.
Hotel owners earn HotelCoins as payment for reservations
made at their property by other members, and they can then spend those
HotelCoins on bookings at other member properties, for themselves or by
transferring them to others, such as employees, friends and family.
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“We are pleased to offer HotelSwaps’ hotel members access to
our technology where their entire inventory can be managed within one
environment,” says James Bishop, senior director global demand partnerships at
“Never has the influence of the sharing economy on the world
been stronger and the threat of new competition for hotels been greater. With
this new capability, independent boutique and luxury hotels are empowered to
tap into a new, unique driver of occupancy and revenue, and share their
perishable assets with like-minded hoteliers to benefit the industry as a
The companies say the
partnership gives hotels an opportunity to increase their ancillary revenues
during periods of lower occupancy, save on their business travel expenses and offer
incentive programs to their executive staff.
“Hoteliers are doing a great job in optimizing yields and maximizing
utilization of their valuable hotel assets, but still billions of room nights stand
empty every year in wonderful hotels around the world,” says Preben Vestdam, co-founder
and CEO of HotelSwaps.
“HotelSwaps’ technology and HotelCoins currency allow
hoteliers to share such unused capacity within the community of hotel
professionals for their mutual benefit.”
Current HotelSwaps member hotels can now use SiteMinder to
maintain their live inventory within the HotelSwaps reservation system and to receive
reservations in parallel with their other distribution channels.
And SiteMinder’s hotel customers that meet HotelSwaps’
criteria can connect to the exchange as an additional distribution channel.