Singapore Airlines ups the ante with next-gen in-flight entertainmentNewsBy Karthick Prabu | July 9, 2013Share This article was originally published on Singapore Airlines has launched an all new cabin facility, that includes an upgraded in-flight entertainment (IFE) system KrisWorld, which the airline claims is the world’s most advanced IFE system.These new features are implemented on select flights between Singapore and London, in first, business and economy classes. Singapore Airlines is investing nearly $150 million to introduce these new products on an initial eight Boeing 777-300ER aircraft.It will roll out these perks to planes on other routes as additional aircraft enters service.Features of the latest version of KrisWorldNavigating through menus and programmes is intuitive and user-friendlyAbility to multi-task among the varied entertainment options available. For example, customers can watch a movie, while at the same time use the handset to access latest news headlines or track the flight pathAbility to use the handset as a touchscreen trackpad to navigate KrisWorldQuick Search - a flick of the handset pulls up a playlist of entertainment choicesNotification Centre - displays information relevant to the flight, reducing the number of onboard announcements, thereby allowing customers to watch movies uninterruptedPersonalisation - system recommends content based on passengers’ preferences1,000 on-demand entertainment options for Economy Class customers to consumeAbility to rate movies and see how others have rated these The airline has worked with Massive Interactive for implementing KrisWorld.KrisWorld system has a 24-inch LCD screen in first class, an 18-inch LCD screen in business class, and an 11.1-inch monitor in cconomy class. The systems in all three classes have touch-screen handsets.While first class is equipped with HDMI ports for a passenger to plug in his or her own personal media player, business class has an all-in-one panel including in-seat power supply, USB port, eXport and HDMI ports.Tan Pee Teck, Senior VP Product & Services of Singapore Airlines says, “We are constantly looking to improve the in-flight entertainment experience for our customers. Last year, we introduced Internet and mobile data connectivity services, and with this next generation KrisWorld, customers can expect advanced hardware, an innovative yet intuitive user interface, and a wide selection of thoughtfully curated content to suit our customers’ preferences and prevailing trends."Share this quote Singapore Airlines will be the first to offer Panasonic’s Global Communications Suite on its A350s, with the capability to provide broadband Internet services to passenger devices and seat-back screens, as well as mobile phone services.