PR agencies that promise "viral" media campaigns watch closely - sometimes the viral effect can backfire spectacularly.
Sandy Balls is a Hampshire, UK-based holiday centre targeting families and weekenders with a range of tented, cabin and caravan accommodation.
The company apparently asked Poly Media PR to put together a nice promotional video to showcase the beautiful surroundings of the New Forest and the various types of lodging available for punters.
The result was, according to BrandRepublic, a cross between Baz Lurhmann's Australia and the Sound of Music.
The problems - or perhaps not - started after the clip was placed on YouTube.
Nothing wrong with that.
Unfortunately the well-known and often hilarious FailBlog in the US thought the name of the company was just too side-splittingly funny to dismiss and also embedded the video in a post entitled Resort Name FAIL.
Nearly 30,000 views later and the Sandy Balls ad has become a legitimate viral hit - but maybe for all the wrong reasons.
Disclosure: by amazing coincidence this author is due to stay at the aforementioned Sandy Balls in June 2010.