Ryanair says customer experience improvements and lowering of fares last September year helped improve traffic volumes in the second half of the year.
The airline reported an 8% drop to Euro 523 million in full-year net profit to 31 March 2014 and says its quick reaction to the 'weaker environment' helped increase traffic by 4% in the second half of the year.
At the time, Ryanair announced a series of moves including the removal of the reCaptcha feature, a revamped booking flow, making its mobile app free and social media activity.
The airline counts the recent unveiling of its new website and a fare finder service among its recent successes in terms of customer improvements as well as its groups and corporate travel initiative unveiled in January.
Ryanair says more than two million have already signed up to the My Ryanair customer area on the site while next in the pipeline is a mobile application for launch in the middle of the summer and the launch of its business service in the autumn.
Ryanair also points to its improved access via its "new GDS distribution strategy", it signed a deal with Travelport in March, seeing its content back on a GDS after a 10 year void. Talks with the other GDS are ongoing.
The carrier will continue to market its website and customer enhancements with spend rising to Euro 35 million (more than triple last year's Euro 10 million).
Other highlights from Ryanair include its partnership with Google Flight Search.
Going forward, the airline says it expects a 4% increase in traffic to more than 84.6 million passengers for full-year 2015 results, an increase in fares of up to 2% and profits in the range of Euro 580 to 620 million.