Rearden Commerce is beta testing a flight search engine for business travelers with recommendations served up based on a user's "persona."
The flight search engine, called Deem Travel, returns results based on the user's preferences, location, company responsibilities and past bookings, among other factors, Rearden says.
And, the search results evolve as Deem gets to know the traveler better, Rearden says.
"Instead of simply listing the hundreds of flight options that individuals typically see when scouring a search engine for a suitable flight, Rearden leverages statistical modeling to quickly analyze flight data to find and present the best options for each traveler," Rearden says.
In keeping with its business travel roots, Rearden says Deem Travel makes recommendations that are harmonious with a corporation's travel policies.
The flight recommendations come in the form of Company Value (value to your company), Lowest Cost, Fastest Flights and In-Flight Experience, for example.
There also is a strong advertising component to the new flight search engine.
Rearden says Deem Travel enables merchants to target and dynamically price offers to those travelers who actually are in the market for their services.
World Travel was among the companies which beta tested Deem Travel. World Travel says it recommends the flight recommendation engine to other travel management companies.
Many companies are trying to take the pain out of travel search.
Kayak was among the first to introduce sliders to narrow results.
Hipmunk sorts flights based on its Agony index.
Bing Travel advises whether you should "buy now" or "wait" on flight purchases.
Rearden's Deem Travel is attempting to solve this problem in the corporate travel realm and could potentially license it to consumer sites, as well.
On the consumer question, Rearden spokeswoman Pam Erickson says: "The Deem smart commerce platform will enable our business and consumer smart apps to interoperate in a way that will connect buyers and sellers through relevance. Currently our consumer applications are distributed to consumers through strategic partners."
Meanwhile, Rearden says it has partnered with TripAdvisor for hotel reviews and its sister company SeatGuru for airline seatmaps.
Rearden also has expanded an existing partnership with SilverRail Technologies, offering a greater number of rail options.
TripAdvisor, SeatGuru and SilverRail will be integrated into the Deem Travel search engine, Rearden says.
Deem Travel was unveiled at the GBTA Convention 2011 in Denver.