Numerous commentators - and data from the wider e-commerce world - have suggested that the COVID-19 pandemic greatly accelerated the digitalization of society.
Shifts in working patterns to home-based offices and the massive adoption of video calling in both the commercial and personal realms have ignited an increase in the use other online tools.
The theme of rapid digitization has caused a jump in online penetration, too, with search, shopping and booking travel following other industries.
Phocuswright’s managing director Pete Comeau presents five charts in three minutes that show the growth of online penetration into the sector, with a focus on global online penetration, country specific total markets and more.
The rapid growth of online travel in five charts