Trip planning and destination guide service PlanetEye has joined the ranks of similar sites with a new division to show off its specialist content and move to bolster existing media revenues.
The Toronto-based company recently created PlanetEyeTraveler as a standalone e-magazine brand to publish destination-specific news, information and reviews.
In addition, chief executive Jonah Sigel says, each article utilises the existing PlanetEye mapping technology which has gained the site plenty of plaudits courtesy of its unique and exclusive technology partnership with Microsoft.
The magazine is updated regularly each day by a team of 40 writers and already sits on dozens of articles.
The decision to expand the existing business comes as a number of content sites look to diversify into other areas which are less reliant on online advertising for revenues.
WorldReviewer in the UK created an advertising network of its own in 2008 and Wiley brand Frommers purchased the WhatsOnWhen syndicated content site in 2007.
Sigel adds: "We also license this content out to other travel sites who want exceptional, constantly updated relevant travel content."
PlanetEye also runs its product affiliate scheme through the e-mag.
The first major partnership unveiled by PlanetEye is with North American media firm ModernLuxury. Other recipients includes portals, hotels, airlines and magazines.