Hoteliers got a lot of positive news in Pegasus Solutions' June average daily rate numbers.
Business travelers likely will not be as enthusiastic.
That's because Pegasus says in June ADRs in largely corporate GDS bookings climbed 6.3% globally compared with June 2009.
And, hotel bookings outside North America through GDSs in June notched their highest monthly ADR increase, 7.5%, so far this year, Pegasus says.
Hotel booking transactions and revenue through the GDS channel in June climbed 23.5% and 36%, respectively, Pegasus says.
Those numbers show that business travel is coming back.
Things were a bit different for hotels in the online leisure channel, where bookings and revenue grew -- but at slower clips than in the corporate channel.
Bookings and revenue rose through the online leisure channel 6.3% and 5.3%, respectively, but ADRs were down 0.9% in June, Pegasus says.
Pegasus characterizes the ADRs in the online leisure channel as "stable."
In fact, so far in 2010, ADRs in the online leisure travel have decreased 2.4% while they have increased in the corporate GDS channel about 4.8% since January.
"As reported industry-wide, larger corporate markets are gaining strength while leisure markets overall are finding it more difficult to maintain momentum," Pegasus says in the July edition [June data] of The Pegasus View [pdf]. "Still high unemployment rates, for one, keep consumer spending in check, particularly for the non-luxury market segments. That being said, in general people are traveling and more are continuing to do so at levels greater than last year, and in some cases greater than the last three years."
So, in general the trends show that the hotel market is recovering, that properties are increasing their corporate rates and that the discounting frenzy online remains at about the same levels as last year -- or perhaps a tad steeper.
This means consumers can still find some good hotel deals online and there is still softness for hotels in the leisure market.
"This month, however, we're most pleased to see evidence that hotels are harnessing the value of strategic pricing," states Mike Kistner, the Pegasus CEO. "The end of the rate nosedive, especially in the leisure sector, and as evidenced by Marriott's recent announcement to boost corporate rates, shows hoteliers are capitalizing on their worth, which will be imperative to a full recovery."
Pegasus gathers its data from nearly 100,000 hotel customers worldwide. The company says the data include billions of transactions.