VIDEO: PROS on a new future for retail with airlines

The PROS acquisition of Travelaer in August this year has put the multi-industry technology brand further into the heart of the shift by airlines to adopt new technology platforms.

France-based Travelaer launched in 2013 with a focus to on “improving the customer experience across all phases of travel."

PROS now has a string of services available to airlines, including retail-based systems.

These include revenue management, sales optimization and dynamic pricing tools, distribution services and a merchandizing platform.

Customers include Southwest, Lufthansa, Virgin Atlantic, Jetstar, Swiss Airlines, Qantas and Air China.

But what the future holds for airlines and their adoption of retail tools is what really excites PROS as it looks forward.

PhocusWire spoke to Surain Adyanthaya and Mike Sloan (the CEO of Travelaer until the acquisition), both travel principals at PROS, about its position on retailing and where the market can shift to next.