Airline revenue management solution PROS has acquired Travelaer SAS in a deal estimated at about $12 million.
Through the acquisition, PROS will expand its services for airlines across all retail channels by adding Travelaer’s internet booking engine and NDC platform to the PROS portfolio.
“With Travelaer, PROS is uniquely positioned to provide an end-to-end solution that transforms the digital selling experience for airlines, from revenue management, through offer personalization and optimization, to supporting excellence in retail channels,” says PROS president and CEO Andres Reiner.
“This acquisition accelerates our ability to deliver airlines flexible, configurable retail capabilities yielding an optimal customer experience every time. Our combined teams will drive even greater innovation, accelerating the digital transformation our airline customers need today.”
Subscribe to our newsletter below
France-based Travelaer launched in 2013 with a focus to on “improving the customer experience across all phases of travel,” the company says.
“Today is a true milestone in our company’s history and in the airline tech industry overall,” says former Travelaer CEO Mike Slone.
“The combined portfolio of our organizations will truly transform every aspect of the travel customer experience and redefine how people shop, book and buy travel within this intensely competitive industry.”