Amadeus to sell Opodo - this story is becoming as widely talked about in industry circles across Europe as the Google-ITA Software deal was in the US earlier this year.
Opodo CEO Ignacio Martos this morning acknowledged the increase in speculation in the UK financial press last weekend, but declined to discuss the matter any further.
Amadeus officials have already been forced this year to clarify the company's position over its ownership of the European online travel agency.
The Madrid-based travel technology firm and global distribution system reacted quickly to rule out a sale of Opodo after successfully launching its IPO in Madrid in May 2010.
At the time an official claimed there was "no truth" to the rumours about a possible sale of Opodo, addressing speculation that the Amadeus was keen to offload the OTA ahead of listing on the Spanish stock markets.
The most recent financial information for Opodo came in the Amadeus H1 2010 results, showing revenues of Euro 53.7 million, an increase in revenue of 5.8% from the same period in 2009.
Amadeus also declined to comment.