OpenJaw Technologies has revealed Russian carrier S7 Airlines as the first customer on its t-Retail selling platform.
The Dublin-based company, which unveiled the platform in February, says the technology means improved margins for online retailers by enabling them to manage the sales process without passing customers to third party websites.
S7 is also the first company to use OpenJaw's new managed service which uses a Dublin-based data centre to manage the ancillary infrastructure for the airline.
The airline can now offer hotel, car-hire and insurance in addition to flights and is already adding its own hotel contracts for popular destinations to the platform.
OpenJaw boss Kieron Branagan says S7 has seen a 'huge uplift' in ancillary sales in the two months it has been using the t-Retail platform.
The commercial model is a volume-based shared transaction fee between the two companies.
To further help airlines to sell non-air products, OpenJaw has partnered with Netherlands-based Airtrade to provide fulfillment services and help with hotel contracting.
OpenJaw will add two loyalty scheme providers to the platform in the coming months and says discussions are ongoing with other customers.