Yet another example of a travel brand finding life in social media a little tricky - India's IndiGo airlines retweeted a pornographic picture on its official Twitter page.
The carrier was late to the social media party, joining the network just a week ago.
The incident was reported to Tnooz by Twitter user Jagadish Gandhi. The airline has since deleted the tweet and apologised on its main Twitter profile.
It says it is now investigating how the activity took place.
It is unclear if the account was hacked or if someone within the team accidentally retweeted the link.
Nevertheless, this is not the first time such an incident has happened - in July 2013, Qantas airline's official Facebook page had a naughty picture on its main feed for more than nine hours.
Update from IndiGo airlines
IndiGo told us,
"We investigated the matter during the day and found that the handle was compromised. This matter is of serious concern to us and we resolve to get to the bottom of it. We have proactively escalated this to Twitter and are currently awaiting a response from them."
We will update when we find out more from IndiGo.