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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Should Google be broken up?
News / Online
Should Google be broken up?
By PhocusWire | November 27, 2014
MARKETING: There are obviously huge question marks over the European Parliament's decision to push for... Read More
Beyond user reviews - how to boost conversions by mining TripAdvisor
News / Online
Beyond user reviews - how to boost conversions by mining TripAdvisor
By Viewpoints | November 27, 2014
TripAdvisor is now home to 190 million reviews – that’s a staggering amount of content. And for travel... Read More
Europe takes digital steps to improve competitiveness
News / Distribution
Europe takes digital steps to improve competitiveness
By Linda Fox | November 27, 2014
VisitEurope has developed a new website has part of the region's bid to stay front of mind with... Read More
Travellers worried about spam and relevancy with mobile advertising
News / Technology
Travellers worried about spam and relevancy with mobile advertising
By Kevin May | November 27, 2014
Some interesting details have been released about the effectiveness (or otherwise) of travel brand... Read More
Ctrip cool with short-term hits in pursuit of market share
News / Distribution
Ctrip cool with short-term hits in pursuit of market share
By Martin Cowen | November 27, 2014
China's biggest OTA Ctrip has reported a "solid" operational performance in Q3, although cost... Read More
Travel marketing in a multiscreen world: An Expedia Media Solutions study
News / Technology
Travel marketing in a multiscreen world: An Expedia Media Solutions study
By Sean O'Neil | November 26, 2014
Marketers are all wondering how to cope with travelers consuming media across a wide mix of screens,... Read More
9Flats makes prepayment optional, allows cash for home rentals
News / Online
9Flats makes prepayment optional, allows cash for home rentals
By Sean O'Neil | November 26, 2014
It was the first to provide insurance for homeowners who rent out their homes. It was the first to... Read More
Programmatic advertising – a new destination for travel brands
News / Online
Programmatic advertising – a new destination for travel brands
By Viewpoints | November 26, 2014
The travel industry is a crowded marketplace with low margins. But it’s also high volume which... Read More
The Downfall of online travel startups [VIDEO]
News / Online
The Downfall of online travel startups [VIDEO]
By Kevin May | November 25, 2014
[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=dRliRoI1iZw"... Read More
White labels are the place - Booking.com and Dohop are soaring
News / Distribution
White labels are the place - Booking.com and Dohop are soaring
By Kevin May | November 25, 2014
Booking.com is a rare entity in that it has secured an extension with Ryanair to continue providing... Read More
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