How can travel and hospitality marketers take their campaigns from transactions to relationships that drive real revenue?
Many customers still love the high street experience of booking via a brochure and agent, whilst for others the internet brings self-service convenience and choice.
As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses.
But today's customers expect a more personal touch. Join this FREE Silverpop webinar to learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience; and hear how other travel marketers are putting this into action already.
Panelists for the webinar are:
- Dave Walters, product evangelist, Silverpop
- Kevin May, moderator and editor, Tnooz
- Gene Quinn, producer and CEO, Tnooz
This webinar took place on
Thursday 12 February 2015.
Recording and slides:
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NB: Travel marketing image via Shutterstock.