Around half of the UK Christmas getaway market is still up for grabs, according to travel data and marketing platform Adara.
Using transactional data from last year's Christmas period and a real-time analysis of current search patterns, Adara says that, as of November 15, " almost half of in-market Christmas travellers have yet to book their flights or hotels for the festive period."
Unsurprisingly, family travellers are the most organised, although nearly two in five are yet to book. Meanwhile, 43% of couples looking to escape their relatives are there for travel firms to convert, while solo travellers represent the biggest opportunity with half still undecided about where to go.
Here's the infographic showing the other highlights
NBImage by Shutterstock