Qantas top executives are right back in the eye of a social media storm this week as comedian Alan Davies spreads his own personal experience across Twitter.
The airline's bosses must be shaking their heads in exasperation as the following tweet appeared a week ago and the saga has been rumbling on ever since:
It has been picked up by Lonely Planet as well as several newspapers - not to mention the hundreds of tweets generated.
A letter from the comedian to Qantas customer service, as well as a reply, was originally posted on Lonely Planet but now seems to have been removed although the comment thread remains.
The British-born comedian and actor was flying from Bangkok to London with his two-year-old daughter and says he mistakenly used a First Class loo which was adjacent to Business Class.
Subsequent angry tweets recounting how the comedian was, he says, verbally abused by a steward and his daughter reduced to tears have now, a week on, turned to frustration as the airline seems reluctant to take action:
The airline did initially apologise with a Tweet and said it would look into it.
Qantas has been dogged by Twitter woes this year first when boss Alan Joyce blamed the social network for the collapse of its share price in February.
Then, the airline received a lot of negative feedback for the grounding of its fleet over a labour dispute at the end of October and was just resuming operations when prolific tweeter Stephen Fry's plane was forced to land in Dubai after engine trouble.
In contrast, the Fry saga had a somewhat satisfactory conclusion.