MeetingsBooker.com has raised Euro 1 million in its latest financing, with plans to use the cash infusion to further fuel growth and hire an additional 25 employees in customer service, IT and marketing.
The Dublin-based company, which offers 70,000 meeting rooms in over 100 countries, will focus its international expansion on enhancing its proprietary booking engine, investing in digital advertising and devoting resource to an enterprise platform.
From the release announcing the news:
MeetingsBooker.com’s growth has been driven organically via online marketing and this year will facilitate over 500,000 searches for conference and meeting venues around the world. The company focuses on meetings of less than 100 attendees which represents a market of more than €15 billion in Europe.
Thanks to MeetingsBooker.com’s pioneering, cloud-based software solution, meeting organizers can send venues their event requirements and quickly receive competitive offers, which they can book directly through the site. MeetingsBooker.com offers unique content by creating short 1-minute videos showcasing the conference space of key venue partners and also has the largest collection of meeting-specific reviews of any meetings website in the world.
The company's financing round was led by the AIB Start Up Accelerator Fun, which is managed by ACT Venture Capital. Additional participation came from Enterprise Ireland and the Bank of Ireland Start-UP and Emerging Sectors Equity Fund, which is managed by Delta Partners.
Other notable investors include Tom Kennedy, founder and former chariman of HostelWorld.com, and Feargal Mooney, Hostelworld.com's current CEO, both of whom will join the board.
NB: Boardroom image courtesy Shutterstock.