UK airports - London Heathrow in particular - saw chaotic scenes over the weekend as hundreds of flights were cancelled and passengers stranded.
With airport authorities, airlines and the government all blaming one another over who is to blame for a few inches of snow pushing air travel to its knees, one of the main complaints on news bulletins has been a lack of information shared to those affected.
Twitter, inevitably, appears to have worked reasonably well both as a info blaster and interaction tool with those that have asked the airport for updates.
But, as ITV News reported over the weekend, there was a point on Saturday when TV crews were banned from entering any of the airport's terminals - just at the point when passengers were starting to get angry and realising they would probably miss flights or have to sleep at the airport (some for the second night in a row).
This saw some passengers take matters into their own hands, taking pictures and video of the chaos in the terminal and outside.
So while this photo might have actually illustrated the extreme weather and challenges the airport authorities were facing, security staff were apparently none too pleased with well-known digital startup investor and entrepreneur Esther Dyson for taking the shot and posting on Flickr.
But is it YouTube where the impact was truly felt as passengers took matters into their own hands and simply shot their own footage and uploaded it within minutes, defying those wanting to limit the chaotic scenes in the terminals.
And with a lack of TV reporters on the ground, one decided to interview passengers anyway.
NB: For the latest official updates on services, check with the airline's website.
Some of the main carriers at London Heathrow:
Airport authorities and transport information: