KLM launches 24/7 customer service for LinkedIn

KLM, the airline credited by many for spearheading the use of social media in aviation, has launched yet another service.

Now the carrier will be helping its LinkedIn followers with any of their travel-related questions, such as seat reservations, rebooking, extra baggages, etc.

The 24/7 service is targeting around 75,000 followers on the career and job platform.

On Twitter it is common for a brand and a follower to have conversations openly or via the "Direct Message" feature (after both parties follow one another).

The LinkedIn version of KLM's customer support works by asking its followers to add the company's LinkedIn administrator - Sophie Bakker - to their connection list.

Recent social media-based initiatives from the airline include:

• Bringing transparency in its Facebook and Twitter response time
• Ability to make payments via social media
• Destination tips service in Twitter - LocalEyes
• Social gifting service - Wannagives
• Local information mashup site - MyDreamCatcher
• Space flight campaign - Claim your space, and
• Social graph based application - Must See Map