'Socially devoted' might sound like something you would hear on the Grease soundtrack but it actually means how effective your company is in treating its customers on social media.
Socialbakers, a social media marketing specialist, has been tracking various industries to see how they perform when it comes to customer care via social networks.
Socially devoted is designed as an industry standard measuring how well a brand's social media page is set up to foster interaction through shared content, how often companies are responding to questions and how well a company's (Facebook) page doubles as a customer care service and responds quickly to questions.
The chart above shows how airlines are now topping other industries when it comes to social media response rates - figures from Socialbakers show an average response rate of 30% in June 2012 compared 62% this year.
KLM has been steadily climbing the ranks in recent quarters to take the top slot in Q2 2013, the airline has a response rate of just over 92%, answered more than 11,000 queries and dealt with questions within 45 minutes.
This compares to the final quarter of 2012 when KLM's response rates and response times were similar but the carrier only answered about 6,700 queries.
The airline is often looked up to when it comes to social media and its customer care strategy is in line with its active presence on social networks with recent initiatives including its Must See Map, introduction of the Flynt character and the more recent space flight campaign.
Airlines overall emerge quite well in the rankings with average response rates (the percentage of questions that receive a response) varying from about 89% to 97% although response times leave room for improvement with anything from 45 minutes to just under six hours.
Facebook is not the only service airlines are using to interact with customers as a study by Simpliflying shows how airlines are putting photo-sharing site Instagram to good use to engage with customers.
Increased activity across social networks demonstrates a move away from an emphasis on just collecting fans to providing more of a service.