European low cost carrier Jet2 is the latest airline to see how hi-tech in-flight entertainment systems can be used to capture more ancillary revenue.
Announced today, claiming a first for a European low cost carrier, the airline has worked with console manufacturer Viliv to produce a device for flights over four hours (UK to Canary Islands, Greek Islands, Cyprus, Israel and Egypt).
The seven-inch, high definition screen devices will include films, TV shows, music and games on-demand. Units can be booked ahead of departure on the airline's website.
Here's the rub for passengers (and the opportunity for Jet2): the airline will charge a one-off fee of £10 to hire a device for each passenger per journey (family discounts available, says the airline).
In terms of claiming European "firsts", Jet2 may have to think again after Iceland Express recently announced a few weeks back that it would be renting out Apple iPads across its network of flights around Europe.