UPDATED:
Oh dear, UK regulator, Advertising Standards Authority, has come down on Travelsupermarket for the ad following complaints from travel agents.
Two agencies argued that the metasearch engine had "exaggerated the typical amount that consumers might pay" instead of directly with a travel agent.
The ASA upheld the complaint, but dismissed a further one which claimed the ad "misleadingly implied that Travelsupermarket would always be cheaper than booking directly with a travel agent".
A Travelsupermarket official says:
"We will continue to work with the ASA on future campaigns."
ORIGINAL STORY:
X-Factor stars Jedward and comedian Omid Djalili are to feature in a new television advertising campaign for UK metasearch site TravelSupermarket.
Jedward, known for creating a large and global cult following (despite, some might say, not exactly having the talents of other popular performers in modern pop culture), are seen in the ad talking to Djalili about how they booked their latest trip.
Djalili is a long time collaborator, having appeared in ads for parent-company MoneySupermarket in recent years.
Beware of the opening segment as Djalili reveals his swimsuit...
httpv://www.youtube.com/watch?v=bQom-lxj79M