SOCIAL: Persuading a grumpy, old (and probably male) CEO to get involved with an organisation's social media strategy can be a difficult task. And why should they, some might argue. But speed of communication and engagement with customers, and leading staff along a similar path, may see this attitude evolve.
How do leaders of organisations get involved in social media (if at all)?
Do they simply let their staff engage with the digital communities, operating slick social customer care operations or helping to energise movements, Politics 2.0-style, rousing the grassroots into a potent online army or a happy well-serviced customer base, whilst the leaders carry on as before – caught in their habits learnt from successful decades running organisations in the old world?
Perhaps nothing has really changed about the job of leadership?
Or do the challenges and opportunities created from this increasingly networked world mean that leadership has to change too?
Read more on at Brandwatch
NB:Leaders social image via Shutterstock.