SOCIAL: Not for us to say that some of the brands in travel technology might have an image problem or, err, be considered a bit on the dull side, but your average company in the sector is not exactly a L'Oreal, Apple, Ferrari or Tommy Hilfiger. So how can they have an impact in social media? Read more on Jeff Bullas.
Many times the question is raised : "My product is boring, so how can I use social media to drive sales and create brand awareness?"
Traditional businesses still often think that Facebook, Twitter, Pinterest and Instagram are for the teenagers, the under 30′s or the mommy bloggers.
Social media marketing is mostly seen as a the province of businesses that deal with consumers. The new reality is that “social media marketing is not about the channel but what goes into the channel – content! ”
Boring brands need to change their thinking.
Read more on Jeff Bullas
NB:Bored executives image via Shutterstock.