A new method of promoting one particular city in Russia has taken the idea of webcams to the extreme.
St Petersburg, the second largest city in Russia, has a vast array of webcams dotted around its main sites, but now hotel booking site Vpiter has decided to capture them all in one place so visitors can check what it's like on the ground.
At any one time, 12 of the 25 cams in the city are loaded onto a single page on the site (it's surprisingly quick to load, too).
The signature camera, at Nevsky Prospect, is a HD device and was recently used to record a flashmob to celebrate International Youth Day, a UN-led event which annually attracts hundreds of youngsters to one of the city's main squares.
It is the second year in a row that Vpiter has created a page just to show off the city using its publicly available webcams.
Bosses claim the move has helped treble the number of visitors to the site in the past 12 months.
While the use of webcams is nothing new, putting the system at the heart of its online offering is potentially a risky move - especially if the webcams show nothing but pouring rain and traffic jams.