News earlier this week that about 10% of travel reviews on the web will be fake by 2014 probably came as a surprise to many.
The numbers put together by Olery earlier this week further demonstrate that there are people out there who will abuse the system but the infographic also shows some ways to spot it.
But, there's abuse and there's having a bit of fun, as would appear the case with a hostel for the homeless in Glasgow - the Bellgrove Hotel.
According to this report, it seems a number of pranksters decided to post glowing reports (well, more or less) of the establishment on TripAdvisor bringing its ranking on the site to 10 out of 48 B&B and inns.
TripAdvisor has since removed the property listing although a user of its forum posted the following cached version:
And, here are some of the reviews although some of the text might just give the game away:
"one star off as due to poor security the zombies managed to put their ugly mutant heads through the doors!!"
TripAdvisor says it removed the property because, as a homeless shelter, it doesn't meet listing guidelines.
"With over 60 pieces of content coming in every minute, occasionally a review or business that does not meet TripAdvisor’s guidelines may slip through the cracks, and in these rare cases, our members can report the material to us, helping maintain the high quality content of our site."
What next? As per one Tnooz follower who piped up following this Faktum Hotels story that they could't wait to see the first review on TripAdvisor.