HomeAway reportedly is shopping for bankers as a prelude to testing the IPO market.
The vacation rental firm hasn't set a timetable for the process, Bloomberg reports.
A HomeAway spokesman declined to comment on the report.
HomeAway is in the midst of a big push to render a majority of its vacation rental listings bookable online within the next three years and plans on investing more in technology as a percent of revenue in 2011 than it has ever done.
That sort of thing, coupled with international expansion and a couple of Super Bowl ads [2010 and 2011], takes some bucks.
An IPO, if HomeAway can pull it off, would bring a funding infusion.
Google Ventures recently invested in HomeAway, and there was speculation that the new funding was in the $25 million range.
HomeAway has benefited from nearly $300 million in funding since its founding in 2005.
In February 2010, Expedia CEO Dara Khosrowshahi predicted HomeAway would execute an IPO in 2010 or 2011.